Arper, a young, vibrant furniture company from Treviso, Italy, had a specific goal: to reshape its identity, from a contract furnishings firm to a company with a worldwide audience and a growing presence in the industry. To elevate Arper's visibility and profile in the design world at large, we developed a strong, clear expression of an organization based in simplicity, clarity and humanism. The on-going project includes a brand magazine, brochures and print collateral, a new website and the design for an exhibition at the Salone Internazionale del Mobile 2011 in Milan. The result: a new platform for a design company that is both pragmatic and expressive, unifying its message and presence to design and architecture partners across the globe.


Logo and Mantra
Milan Showroom at Salone Internazionale del Mobile
Milan Showroom at Salone Internazionale del Mobile
Photography by Maurice Scheltens
Print Literature