I am Film

Working closely with the Doha Film Institute (DFI), an independent cultural organization based in Qatar, we developed a comprehensive, flexible identity and design system. The DFI brand campaign “I am Film” features an on-going portrait project by photographer Brigitte Lacombe focusing on iconic and emerging figures of the Arab film industry. Building on DFI’s mission to promote, educate and cultivate passion for great filmmaking, we continue to work with DFI and its annual film event, the Doha Tribeca Film Festival (DTFF) — a cultural partnership with Tribeca Enterprises — to create campaigns, events, exhibitions, publications and branded collateral in Qatar and its satellite locations in New York, Paris, and Cannes.

Event Design and Signage