Beijing Design Week is the first independent design festival in Beijing showcasing more than 2,000 works from 30 countries and partner Design Weeks from London, Milan, Berlin, Helsinki and Seoul. BJDW is a cultural platform and a catalyst for contemporary Chinese design — shifting the focus from “Made in China” to “Designed in China” — providing a venue to incubate new ideas. Our team in Beijing imagined the BJDW identity as an ever shifting conversation, suggesting dialogue and exchange in the real world and online, which extended to the branding, print materials, and website design.
