Design Within Reach
Design Within Reach has long been a design authority, celebrating the careers of living and iconic designers. Their efforts have always been to communicate this in print and online. Charged with bringing the brand experience to life in their retail spaces, 2x4 developed a simple flexible system of signage components including promotional messaging, large-scale architectural scrims, wallpapers, and digital executions. Furniture is arranged stylistically into “houses” that are thematically defined and identified in the spaces. We also developed short product films to promote special launches, showcase designers, and feature products offered in the store. This new retail design system has been implemented in Design Within Reach studios around the world.