The landscape of higher education is shifting across the globe. Fulbright University Vietnam proposes a new model for higher education in Vietnam as the country’s first non-profit, independent, liberal arts university in, and for, Vietnam. Born from a unique educational partnership between the US and Vietnam, Fulbright welcomed its first undergraduate class of students in the fall of 2019.
We worked in close collaboration with the Fulbright University Vietnam team to conduct a thorough analysis, complete a brand strategy, and establish a visual identity that embraces the university’s Vietnamese and American origins. Our work set forth a standard for brand applications across digital and print that distinguish and unify the university’s communications. For the development of Fulbright’s first campus at Crescent Plaza, we developed a full signage and wayfinding system, creating a space fully branded in the Fulbright design system.
