International House (I-House) is a residency program for graduate students and young professionals from around the world, built on the simple yet radical notion that living in a diverse community instills a lifelong dedication to cross-cultural understanding. On the occasion of I-House’s centennial anniversary in 2024, we developed a renewed brand strategy and narrative, design system, and celebratory campaign.
The visual identity exudes the House’s storied legacy, which has been home to residents like Leonard Cohen, Daisy Soros, and Chinua Achebe; and pulls details from the architecture and cherry blossom trees that surround the grounds. The centennial campaign celebrates 100 years of I-House history, utilizing archival footage and images of handshakes and other historical milestones.
