As part of a broader strategy to deepen brand immersion for Intuit employees in their everyday work, 2x4 developed a range of environmental activations for Intuit San Francisco bringing the brand to life through graphics and storytelling that add warmth and generosity to the workplace and foster a sense of community among employees.
Alongside a comprehensive signage and wayfinding system, we designed large-scale graphics with bold translations of the Intuit logo, evoking local San Francisco landmarks and familiar civic elements. We curated a series of wallpapers with windows into the imaginary worlds of small businesses empowered by Intuit products, inspired by the creativity and community fostered by its customers. And we brought Intuit’s brand values to life with the digital Brand Canvas, artfully weaving identity elements, brand values, and brand stories into an ever-evolving tapestry that shows the values in action.
