M7 is Qatar’s multidisciplinary hub for innovation and entrepreneurship in fashion, design, and tech. Located in Mshreib Downtown Doha, M7 offers incubation and mentorship initiatives, educational and skill-based programs, exhibitions, and community events.
We worked with longtime collaborators Morcos Key to develop the naming and visual identity for M7. The logo is made up of seven bars, representative of seven goals: to inspire, equip, validate, empower, accelerate, connect, and promote. The dynamic nature of the bars animates M7’s ethos: structured play.
