What is Modern today?
In 2021 Herman Miller and Knoll merged to form a collective of brands–bringing together their companies to create the preeminent leader in design. We developed a naming system, brand strategy, positioning, and brand architecture for the new company under a new name that captures the unity of the twin pillars of modernity: MillerKnoll. 2x4 also developed a visual identity and design system that represents the merging of each brand’s respective networks through a shared graphic heritage rooted in modernism with a forward-looking attitude.
