Miu Miu Literary Club is the latest in a series of cultural experiences devised and supported by Miu Miu to promote the arts. In collaboration with longtime partners Miu Miu and Kennedy, 2x4 crafted an identity for the series evoking iconic literary salons and artist collectives. Taking inspiration from book spines, the identity connects Miu Miu’s core brand to its new cultural project, bringing into focus significant works of feminist literature. Multiplied across the events, the identity calls to mind book-filled spaces, such as libraries, bookstores, and studies.
