For nearly a century, Newsweek has been interwoven with the global conversation. We collaborated with their team to evolve the brand across all platforms—from digital to print. Drawing on Newsweek’s rich legacy while addressing the current moment, we developed a comprehensive brand strategy, brand architecture, naming system, and visual identity that ensures their voice is as impactful visually as it is editorially. The new positioning, A World Drawn Closer, reflects what we aimed for in the design: sharp, fresh, incisive, trustworthy, and down-to-earth.
