Designed by OMA/Rem Koolhaas, the Prada Transformer was a temporary cultural pavilion situated on the grounds of Seoul’s Gyeonghui Palace. Over six months, the pavilion housed a fashion exhibition, a film festival, an art exhibition, and a student workshop environment. The tetrahedral structure was flipped by cranes between each programmatic phase, fundamentally changing the configuration of the space.
2x4 developed a transforming identity system for the Transformer, including printed materials for each phase (Fashion, Cinema, Art, Student Takeover) and a dynamic website.
