Waist Down is a traveling exhibition featuring 100 skirts designed by Miuccia Prada. Conceived by curator Kayoko Ota of AMO in collaboration with Mrs. Prada, the inaugural exhibition — designed by AMO — was staged at the Prada Tokyo Epicenter. We developed all the naming, branding, advertising, publications, books, and information design supporting the exhibition, which has since traveled to Shanghai, New York, Los Angeles and Seoul, using iconic “flowers” created from flattened skirts.
