Serial and Portable Classics

The opening of the new Fondazione Prada Headquarters in Milan highlighted two major related exhibitions: Serial Classic on-site in Milan and Portable Classic at Ca’ Corner in Venice. These shows investigate themes of seriality and scale in the Imperial Roman era and the Renaissance. Working closely with curator Salvatore Settis, the exhibition’s curatorial team, and OMA, we developed the exhibition branding, information design, collateral materials and Serial/Portable Classic, a 400-page book edited by Settis.