The Shepherd School of Music trains talented young musicians by combining conservatory-level music study with the intellectual atmosphere of Rice University. Working closely with the Shepherd team, we conducted an in-depth analysis, developed a brand strategy, and created a new brand identity, visual language and tone of voice that captures the school’s rigorous, nurturing environment. We also consulted on website design and brand-launch communications, including art direction for evergreen photography by Cydney Holm. Our work across digital and print applications amplifies the school’s presence both on and off-campus, affirming its center-stage status in the field of music education.
