Twoo Cuup

Located in Beijing, Twoo Cuup cafe creates shared experiences over a cup of coffee. 2x4 partnered with Twoo Cuup to celebrate the experience of gathering for coffee with an “in pairs” brand identity system. 2x4 led a comprehensive brand refresh, including strategy, naming, and a full design system. We implemented the “in pairs” concept through the brand language, environment, print materials, packaging, and digital.