Architect Peter Marino designed a 6,500 sq ft flagship Chanel store in Hong Kong featuring an LED skin that covered the building’s façade. The large-scale screen served both as a way to enliven the building and as an identifier for the store, and we were commissioned to do the site-specific animations. We drew on content inspired by the brand to create multiple large-scale animations in this low resolution format. The final animations work to challenge the architectonic qualities of the building, creating a middle space, neither façade nor interior. The effect at night creates a dynamic void, full of light and action at one of Hong Kong’s most iconic corners.
