CHANEL Next Prize

Introducing the 2024 winners of the CHANEL Next Prize. The biennial prize awarded by CHANEL Culture Fund recognizes artists across diverse disciplines, with winners spanning filmmaking to opera performance to game design. In collaboration with the iconic house, we developed the campaign concept and creative direction for the second iteration of the prize, including a series of short film portraits celebrating the honorees. Shot on location in honorees’ studios and working environments, the artist portraits share insight into their creative processes, from small details to overarching thematic concepts.

Campaign video that highlights 2024's prize winners.
The prize highlights a variety of disciplines, from art, film, and poetry to classical music. Artist videos clockwise from top left: Dalton Paula, Kantemir Balagov, Tolia Astakhishvili, and Ho Tzu Nyen.
The prize highlights a variety of disciplines, from art, film, and poetry to classical music. Pictured from left to right: Fox Maxy, Kantemir Balagov, Moor Mother, and Anna Thorvaldsdottir.