David Geffen Hall

David Geffen Hall is the home of the New York Philharmonic at Lincoln Center. To accompany a renovated theater by Diamond Schmitt Architects and expanded public spaces by Tod Williams Billie Tsien Architects, 2x4 designed and implemented a visual identity for the building with a custom typeface, signage & wayfinding, and a digital media strategy.

A unique alphabet of 3D-printed letterforms with a refined palette of materials integrates messages and wayfinding into the space, while bespoke digital graphics envelop a 50 foot media wall in the Hall’s lobby between livestreams and art commissions. Interactive touchscreens encourage deeper engagement with the stories of the Hall, and a bespoke digital wall in the Sidewalk Studio at the corner of Broadway, Columbus Avenue, and 65th Street generates a dynamic conversation with the streetscape.

Signage and Wayfinding

Custom typeface
3D models were created for each of the custom letterforms
The system also included wayfinding iconography

Digital Curtain

Between livestreams and commissioned artworks, a custom system of generative graphics -- an ethereal digital curtain -- fills screens throughout the Hall.

Digital Signage

Digital screens throughout the public spaces promote events, convey messages, and set the tone for the space.
Touchscreens invite guests to engage more deeply with the story of the Hall and the New York Philharmonic.

Sidewalk Studio

A custom digital installation brings the Sidewalk Studio into dynamic conversation with the intersection of Columbus Avenue, Broadyway, and 65th Street.
A printed blackout curtain further develops the visual gesture of the digital curtain.