Prada Olfactories

A 360-branding project including strategy, naming, branding, photo art direction, design, collage, writing, animations, print, social media content, press materials, and activation for the newest line of Prada fragrances, Prada Olfactories. To celebrate the launch we created immersive, multi-sensory experiences — each aligned with one of the ten fragrances — interwoven into the architecture of the Prada Broadway Epicenter.

A series of atmospheric and textural collages
Installation at the Prada Broadway Epicenter
Fragrances transformed into immersive vignettes
Fragrance names evoke the surreal, mysterious, and unexpected.
Set of lenticular cards included in the press kit