As the centerpiece of Pradasphere II, a traveling public exhibition tracing the history and culture of Prada, Pradasphere Caffè is a personification of the brand’s hospitality philosophy. Taking cues from café typologies and Prada codes, the café provides visitors with an experience beyond fashion, offering coffee, cocktails, and Italian snacks.
Inspired by Prada’s aesthetic contradictions, 2x4 developed a rich environment merging velvet and marble with animated wall projections that transform the café into various Prada spaces, immersing visitors in a unique setting that blurs the line between digital and physical experiences.
The café seamlessly integrates into the broader exhibition, bolstered by considered craftsmanship, sustainable materials, and an intentional adaptability for various cultural contexts.
