Qatar Creates is a year-round cultural movement and a dynamic platform for arts and culture in Qatar. In partnership with Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani and our long time collaborators Morcos Key, we created a brand strategy, brand architecture, and visual identity for the platform, which amplifies the voice of Qatar’s creative industries, connecting audiences directly to impactful events. We also developed brand strategy and identity for QC+, the B2B arm that offers consulting, production and programming for creative organizations nationwide.