Private Blend Scenting Experience

We designed an interactive installation for Tom Ford Beauty’s flagship store in Covent Garden that introduces guests to the brand’s Private Blend Collection. Our concept pairs scents with evocative visuals that work to convey the unique idea behind each fragrance.

Guests begin the sensory experience by removing a scented cartridge from the wall. As they sample each perfume, cinematic and atmospheric vignettes materialize across the installation’s screens while a description of key notes and attributes appears on a digital tabletop below. The installation reflects a distinctly Tom Ford approach to brick and mortar retail, one that privileges interactivity and storytelling as cornerstones of the shopping experience.

Interactive tabletop connects the physical and digital sampling experience
The tabletop is activated by selecting a fragrance cartridge
Each fragrance has unique visuals and story based on Mr. Ford's life