Yamabuki is a contemporary Japanese fine dining restaurant combining traditional techniques and global ingredients within Shinsegae Namsan, the South Korean retailer’s latest luxury location at the base of Namsan Mountain. The identity features the Yamabuki flower, showcased as a single blossom and abstract pattern in classic gold and black. In concert with the visual identity of Shinsegae Namsan, Yamabuki’s identity reflects refined interpretations of the natural world, echoing the exquisite dining experience.
