2x4 partnered with Prada for the relaunch of the Fall/Winter 2018 collection, Prada Linea Rossa. The 2018 collection draws from its predecessor with bold outlines and technical materials. We developed a full digital rollout for the launch, including collection videos and a social media campaign. 2x4 provided creative direction for all media used in the launch. The video series drew inspiration from the collection’s origins in the 1990’s, this time styled in extreme settings and infused with animations of the iconic red line logo.
