Shanghai Tang

Founded in 1994, Shanghai Tang is one of China’s original luxury brands. 2x4 Beijing designed a new visual identity for the fashion house, simplifying the original decorative typography for a contemporary look. In the new mark, Chinese and English characters mirror one another–the leaning strokes of 海 and 滩 suggesting the angled “A”–and can stack vertically to form a bold geometric symbol for the brand, a new feel for a new era.